Burt Peterson
Portrayed by Michael Gaston
First appearance Out of Town
Final appearance Man With a Plan
Gender Male
Employer Sterling Cooper Advertising Agency
Occupation Accounts Director (former)


Burt Peterson is an account executive at Sterling Cooper Advertising Agency until 1963. ("Out of Town")

Lane Pryce, the financial officer installed by Sterling Cooper Advertising Agency's British parent, in a meeting along with Bertram Cooper, Don Draper, and Roger Sterling; call in Burt Peterson, the head of accounts, and promptly fired him. While Burt thought he had survived the elimination of all redundant positions, Lane and Cooper explain that Burt's termination was delayed because his wife was undergoing radiation therapy at the time of the merger.

"You're the dying empire", Burt rails at Lane. "We're the future." Before his departure, he makes a scene, knocking over numerous items from the secretary's desks and yelling at the entire office. Representatives from other companies are later heard asking Pete Campbell if the rumors of Burt's rambunctious departure are true. While declining to offer details, Pete calls his exit "undignified". Though his former office is quickly taken over by Joan Holloway and Jon Hooker, Burt's presence is later found to be sorely missed when, due to the lack of his services and rolodex, meetings with clients go unnoticed which raises the ire of Don Draper.

Burt is mentioned again when the firm is courting Derby Foods, for whom Peterson is the accounts man. Sterling pawns a golf meeting off on Don and Pete, since Sterling's habit of firing Burt created some bad blood.

He returns to the agency after it merges with Cutler, Gleason, and Chaough, where Burt was an accounts man. Roger promptly calls him into his office and fires him again, telling him that he was surplus to requirements and that none of his CGC colleagues had fought for him to stay over Pete Campbell or Ken Cosgrove, ironically the 2 people who jointly succeeded him at Sterling Cooper.

After his firing, Herman Phillips helped him get a vice-president position at McCann Erickson.

Mad Men Characters
Draper's Past Don DraperAbigail WhitmanArchibald WhitmanAdam WhitmanMack JohnsonLieutenant Don DraperAnna DraperPattyStephanie Horton
Draper and Hofstadt Family Betty HofstadtSally DraperRobert DraperEugene DraperGloria MasseyEugene Hofstadt
New York Suburb CarlaGlen BishopHelen BishopFrancine HansonArnold WayneSuzanne FarrellEdna Keener
Sterling Cooper Advertising Agency Roger SterlingBertram CooperJoan HollowayHarry CraneFreddy RumsenSalvatore RomanoKen CosgrovePaul KinseyHerman PhillipsBurt PetersonGreta GuttmanHollisJimmy BarrettWarren McKennaDaleBobbie BarrettRoger Sterling, Sr.
Secretary Peggy OlsonJane SiegelAllisonHildyLois SadlerMarge
Client Rachel MenkenLee Garner, Jr.Elliot LawrenceConrad HiltonAnnabelle MathisCrab Colson
Campbell Family Pete CampbellTrudy VogelBud CampbellTom VogelJeannie VogelJudy CampbellAndrew Campbell
Olson Relation Anita Olson RespolaKatherine OlsonJohn GillGerry RespolaMark KearneyJoyce RamsayAbe Drexler
London Lane PryceAlec MartinSaint John PowellGuy MacKendrickHarold FordJohn HookerRebecca PryceRobert Pryce
Francis Family Henry FrancisEleanor FrancisPauline Francis
New York City Beth DawesHoward DawesMidge DanielsJennifer CraneJim HobartMargaret SterlingMona SterlingKitty RomanoWalter EmersonBethany Van NuysCynthia CosgroveGail HollowayGreg HarrisRuth HarrisKevin HarrisMorris Ginsberg
Sterling Cooper Draper Pryce Faye MillerStan RizzoMichael GinsbergJoey BairdDanny SiegelMargie KochBill Mitford
Secretary Ida BlankenshipDawn ChambersScarlettCarolineSandy Schmidt
Client Herb RennetBob FinleyThomas FillmoreAkira TakahashiHachi Saito
Calvet Family Megan CalvetEmile CalvetMarie Calvet
New York Sylvia RosenJuliaPhoebe
Cutler, Gleason, and Chaough Jim CutlerFrank GleasonTed ChaoughSmitty SmithKurt SmithNan Chaough
Affair CandaceJanineToni CharlesJoy
Character Lyle EvansDavey KelloggJim HobartPerry DemuthJack HammondRalph Stuben