Mad Men Wiki
Lucky Strike
Is a Real Company/Brand
Status Current Client of Sterling Cooper Draper Pryce
Featured in:
Smoke Gets in Your Eyes


Lucky Strike is a famous brand of American cigarettes, known as "Luckies".

It is owned by Lee Garner, Sr. and operated by his son, Lee Garner, Jr. ("Smoke Gets in Your Eyes")

Sterling Cooper

Lucky Strike was one of Sterling Cooper's top tier clients. ("Smoke Gets in Your Eyes")

Sterling Cooper Draper Pryce

Roger Sterling shepherded the company's relationship with Sterling Cooper by coddling CEO Lee Garner, Jr and took Lucky Strike (and Garner) as the cornerstone client of Sterling Cooper Draper Pryce. ("Christmas Comes But Once a Year")

Advertising laws affecting cigarettes changed in the mid 1960s forcing Don and Roger to have a conference call with Garner in which they try to calm him about the implications of the changes. ("The Rejected") In the call we can infer that Garner is concerned about the new restriction against showing sports figures (seen as role models and heroes) smoking. This would have a been a particular concern for Garner who'd been getting great mileage out of a Lucky Strike campaign featuring New York Giants football star Frank Gifford.

After blowing the initial meeting with the Japanese for business with Honda, Pete Campbell claimed that Roger was sabotaging the meeting because SCDP became "less dependent on Lucky Strike and therefore less dependent on you." Roger rushed Pete, but Don stepped in between the two men. After Pete left the room, Don said that Pete was right about this characterization. ("The Chrysanthemum and the Sword")


  • During World War 2 Lucky Strikes and Camels were the preferred brands of tobacco for American soldiers. Servicemen were allotted 1 carton a week of the premium brands (Luckies and Camels) or 2 cartons a week of the lower quality Raleighs or Chesterfields. The allotment came from the huge donations of free cigarettes the tobacco companies made to the military in order to "support the war effort".


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