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The Maytag Washing Machine Company was founded in 1893 by businessman Frederick Maytag. In 1925, the Maytag Washing Machine Company became Maytag, Inc. During the Great Depression of the 1930s, the company was one of the few to actually make a profit in successive years. At his father's death in 1940, Fred Maytag II, grandson of the founder, took over the presidency. During World War II, the company participated in war production by making special components for military equipment. In 1946, production of washing machines was resumed; in 1949, automatic washers were produced in a new purpose built plant. In 1946, Maytag began marketing a separate line of ranges and refrigerators made by other companies under the Maytag name. During the Korean War, the company again produced parts for military equipment, although washing-machine production continued.

As Client

Harry Crane, as manager of the TV department, was lectured by Herman Phillips when a televised movie referenced "communist agitators" moments before a commerical extolling the agitators in client Maytag's washers. ("A Night to Remember")

Maytag was a client of the Sterling Cooper Advertising Agency. It is not clear if Maytag became a client with Sterling Cooper Draper Pryce when that agency was formed.


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